Uttar Pradesh Startup Policy - Marketing and Rental Assistance
Under the Uttar Pradesh Startup Policy 2020 (Amended 2022), the state government provides financial incentives to startups to mitigate operational costs and promote brand building. The scheme offers a Marketing Assistance grant to support the launch of minimum viable products (MVPs) and early-stage market entry. Additionally, startups operating from recognized incubators or leased premises can avail a monthly rental subsidy to reduce overhead expenses. Managed by IT and Electronics Department through the StartInUP portal, these measures aim to foster a robust entrepreneurial ecosystem, particularly encouraging women-led startups and those in emerging technology sectors. The policy focuses on scaling local innovations to national and international levels by providing a soft landing through sustained financial support during the critical early growth phase.
Eligibility
- • Target: founder
- • Category: Entrepreneurship
- • State: Uttar Pradesh
Documents required
- ☐ DPIIT Startup Recognition Certificate
- ☐ Company Registration Document
- ☐ Rental Agreement or Incubator Allotment Letter
- ☐ Invoices and Proof of Marketing Expenses
- ☐ Detailed Project Report
- ☐ Self-declaration for no duplicate benefits
Frequently asked questions
Who is eligible for Uttar Pradesh Startup Policy - Marketing and Rental Assistance?
Targeted at founders in Uttar Pradesh under the Entrepreneurship category. Verify full eligibility on the official portal before applying.
What is the benefit amount?
Marketing grant up to ₹5 Lakhs and monthly rental subsidy of ₹5,000 for 12 months.
How do I apply?
Apply directly on the official government portal linked above. YojanaRadar never charges to apply for any government scheme.
Is the deadline fixed?
Rolling applications. Confirm on the official portal.